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Status Updates for LinkedIn

By February 10, 2015September 13th, 2018Marketing Blog

You have started a LinkedIn Company page, added content, and starting posting info, but are you optimizing? If so, are you asking yourself these questions below?

Questions to ask yourself:

  • Do you measure your posts on your Company Page?
  • Are you reading those monthly emails from LinkedIn with your stats?
  • Have you conducted a bi-weekly audit?
  • Don’t have the time or think it’s important?
  • Then why are you posting on social media!?!?

There are some important metrics about who your audience is on LinkedIn and could generate a few quality leads if you are lucky enough.

I give definitions on this page (you have the info at the bottom for right now).

What you need:

A story to post – organic or a related article.

What you will learn:

You will gain metrics on impressions, shares, likes, and if you’re lucky, a few comments.

What has worked for me or what has resonated with followers
I find that organic material from your company works best – whitepapers, case studies, blogposts, and news releases.

What hasn’t helped optimize LinkedIn Company Posts?
Posting industry related articles haven’t worked because they are not BIG news stories. It may differ depending on B2B or B2C.

What helps optimize LinkedIn Company Posts?
Email integration and other social media channels linked to your LinkedIn Page.

Helpful Definitions reading through LinkedIn Analytics.

  • Impressions -The number of times each update is was shown to LinkedIn members
  • Clicks – The number of clicks on the content, the company name, or the company logo.
  • Interactions – The number of times people have liked, commented on, or shared each update.
  • Engagement – The number of interactions plus the number of clicks and followers acquired, divided by the number of impressions.

LinkedIn gives some great recommendations to help you. 4 Keys to Writing Engaging Company Page Status Updates.

If you like this post, please comment or leave feedback. Let me know if you have any questions, I am happy to help. Content me here.

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