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Anthony Zepeda
Phone: 312-291-1296 | Email:

Who is Anthony?

A mindful facilitator that understands the intersection of strategic development, content, design, marketing tech and metrics, that increases an organization or client’s engagement, revenue, or other goals.


  • Marketing: Marketo Engage, HubSpot, Salesforce Marketing Cloud( ExactTarget) and Selligent Cloud
  • CRM: Dynamics 365, and HubSpot CRM
  • Project Management: Workfront, Asana, Jira, Wrike and Microsoft Planner
  • Analytics/Metrics: BrightFunnel, Google Analytics, HubSpot and SQL
  • Website: WordPress, HubSpot and AmericanEagle, HTML and light work with CSS
  • Events: EventGeek, Eventbrite and Bizzabo
  • Advertising: Google AdWords, AdRoll, LinkedIn Ads, Facebook Ads Manager, and Twitter Ads
  • Design: Adobe Photoshop; strong familiarity with Illustrator and InDesign; Canva
  • Video: Vidyard, Wistia, and basic editing skills on Adobe Premiere and Adobe After Effects
  • Social Media: Twitter, LinkedIn, Facebook, YouTube and Instagram, Sprout Social and Hootsuite


Marketo Engage Certified Professional
Inbound Certification
Email Marketing Certification
Content Marketing Certification

Google AdWords Fundamentals
Google Analytics for Beginners

Data Analytics:
Data Analytics for Business (Promotable/1871)
Learn SQL to Scratch (CodeAcademy)
Digital Marketing Analytics (MIT Sloan)

Eagle Scout

Professional Experience 

Adobe Systems – Remote, IL
June 2022 – December 2023

Campaign Operations Specialist – Contract Role – Digital Experience

  • Management of LATAM campaign lifecycle: reviewed request forms for proper SLA’s & required content for scope, conduct weekly meetings with updates to stakeholders, coordinate with agency partners on program development, ensure quality control is being executed and post-mortem/updates are being documented.
  • Collaborated closely with analytics and lead management teams on PowerBI marketing campaign dashboards for improved reporting to our inside sales, business development, field marketing and demand generation teams.
  • Improved and ideated efficiencies by developing Marketo dynamic nurtures that support LATAM languages that increased database efficiencies by 6%.
  • Developed process optimizations to support field marketing and demand generation teams for lead generation through analytics and segmentation review, training sessions, documentation and improved data tracking.

Comcast Advertising – Remote Chicago, IL
October 2021 – May 2022

Marketing Operations Campaign Manager

  • Advised on marketing campaign journey including: email, data processing to D365, journey lifecycle, and automations in Marketo Engage for regional business development teams.
  • Increased performance for Comcast diversity awards program by establishing documentation, procuring & implementing Asana and communication efficiencies in marketing operational management.

American Medical Association – Chicago, IL
December 2018 – October 2021
Permanent as of 5/1/19

Marketing Campaign Manager – Health Solutions Group

  • Develop data-driven marketing campaigns for telesales and account management programs.
  • Track and analyze the effectiveness of marketing campaigns (direct mail, fax and digital), calculate ROI and model marketing responsiveness to provide recommendations for optimizing marketing tactics.
  • Maintain marketing platform properties: HubSpot – design landing pages, Salesforce Marketing Cloud – create email lists by SQL, Selligent – email reporting and Google Analytics-AMA webstore tracking.

Label Insight – Chicago, IL
January 2018 – May 2018
Contract Role

Marketing Consultant/Manager – Activation & Measurement

  • Reported on marketing campaigns and provided plans for re-optimizations and new insights for content development to improve conversion and drive new traffic.
  • Provided activation to support marketing partners in initiatives including: email marketing, webpage development, search advertising, conferences, product launches, and marketing automation.
  • Collaborated with sales operations manager to set up a marketing attribution platform, BrightFunnel, and report important insights to develop future marketing initiatives.
  • Worked with internal team and third-party agency to redesign organization’s website and content.

Human Capital Media – Chicago, IL
March 2016 – January 2018
(Position ended due to layoff)

Marketing Manager

  • Collaborated with senior leaders to developed go-to-market plans for 2 annual conferences, 2 pre-workshops, and 12 roadshow events.
  • Project managed marketing calendar for each event, managing graphic designer, contractor/content writer, and web specialist ensuring execution for multichannel activities.
  • Built and optimize paid digital campaigns through Facebook, Twitter, LinkedIn, and Google AdWords, increase lead retention and acquisition by 3%.
  • After campaign review, developed email marketing nurture initiative incorporating marketing automation and increasing engagement by 5%.

Appraisal Institute – Chicago, IL
January 2015 – March 2016
Contract Role

Marketing Specialist 

  • Research, designed and deployed email marketing campaigns for organizational education programs and 40 local chapters.
  • Prepared event and email calendar while managing execution of all assets needed.
  • Campaign management for AI book releases involving marketing strategy and project management.
  • Report on for AI email marketing metrics, AI website analytics, and AI Online Bookstore sales.

Freelance – Chicago, IL
October 2014 – June 2015                                                                                 

Marketing Communications Consultant – Consulted with two clients

  • Created case studies, whitepapers, brochure design, published articles, blog posts, and email nurture campaigns to assist in lead nurturing and brand improvement.

National Tax Search – Chicago, IL
October 2013 – October 2014
(Position ended due to layoff)

Marketing Communications Specialist

  • Collaborated with senior leadership, product management, and subject matter experts to redevelop the online and offline marketing initiatives including one product launch.
  • Implemented cross-channel campaigns on LinkedIn, Twitter and Google+ platforms, which increased engagement by 25%, 5%, and 3%, respectively.
  • Built media relationships to enable publishing of organization created articles and press releases.

Freelance – Chicago, IL
January 2013– October 2013

Social Media Strategist

  • Advise on social media campaigns for Facebook, Twitter and website content for clients, increasing Facebook “likes” by 10%, Twitter following by 5% and continued social engagement.
  • Analyzed and metrics for web and social media platforms to develop better content and visual strategy for the client.

MedAdept, LLC – St. John, IN
September 2011– July 2012

Implementation Software Specialist

  • Developed collaborative training materials and demonstrations, and provided training for the company’s software updates, saving $10K in the company’s annual training budget.
  • Assisted healthcare clients with technical support and billing issues, which saved clients a combined $500K annually.

American Guardian Warranty Services, Inc. – Glen Ellyn, IL
January 2011 – July 2011

Marketing Manager

  • Developed and managed online branding campaigns, while leveraging social channels and company blog to create brand awareness, resulting in a 30% traffic increase and increase by 3% website views.
  • Cultivated and maintained top-tier accounts generating $35M

Marketing/Sales Coordinator
January 2006 – December 2010

  • Maintained new and low-tier accounts generating $15M
  • Managed the creation of client marketing collateral with third-party graphic designers.

Marketing/Sales Assistant
July 2004 – January 2006

  • Managed day-to-day customer and client relations and distributed promotional marketing collateral across the country: communicated with clients, worked on monthly accounting for clients’ commissions (saving $20K per year), and ensured marketing supplies were distributed to clients.


Monmouth College – Monmouth, IL
Bachelor of Arts in Communication and Theatre Arts, Concentration: Digital Media

Quantic School of Technology – Washington, D.C.
MBA Candidate