Optimizing posts for LinkedIn

By February 10, 2015Marketing Blog

You started a LinkedIn Company page, adding content and starting posting info. Are you optimizing? If so, are you asking yourself these question?

Questions to ask yourself:

  • Are you measuring your posts on LinkedIn?
  • Are you reading those monthly LinkedIn emails you with stats?
  • Are you going throw a bi-weekly audit?
  • Don’t have the time or think it’s important?
  • Then why are you posting on social media!?!?

There are some important metrics about who your audience is on LinkedIn and could generate a few quality leads if you are lucky enough.

I give definitions one this page (you have the info at the bottom for right now).

What you need:

A story to post – organic or an related article

What you will learn:

You will gain metrics on impressions, shares, likes, and if you’re lucky, a few comments.

What has worked for me or what has resonated with followers
I find that organic material from your company works best – whitepapers, case studies, blogposts and news releases.

What hasn’t?
Most posting of industry related articles, unless they are BIG news stories. It may differ depending on B2B or B2C.

What helps?
Email integration and other social media channels linked to your LinkedIn Page.

Helpful Definitions

  • Impressions -The number of times each update is was shown to LinkedIn members
  • Clicks – The number of clicks on the content, the company name, or the company logo.
  • Interactions – The number of times people have liked, commented on, or shared each update.
  • Engagement – The number of interactions plus the number of clicks and followers acquired, divided by the number of impressions.

LinkedIn gives some great recommendations to help you. See here.

If you like this post, please comment or leave feedback. Let me know if you have any questions, I am happy to help. Content me here.

Join the discussion One Comment

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