Anthony Zepeda

“I nerd out about digital marketing and analytics.”

Specialties:
Strategy Development & Activation
Lead Generation
Email marketing
Data Analysis & Optimization (Enjoy synthesizing data for new opportunities for growth)
Digital advertising (paid search & paid social)
Event Marketing
Tradeshow Management and Event Planning
Copywriting and editing

Long-term goal:
Gain the leadership and marketing skill sets to become a Chief Marketing Officer in 5-10 years.

I can develop and activate your omnichannel marketing initiatives

Your blog, webinar, partner marketing, product marketing, emails, and other things related to your marketing campaigns must be activated to generate the desired outcome. A marketing technology stack must be used. Watch this short video below to see how I can perform this duties.

I nerd out about analytics and marketing attribution.

I enjoy connecting the dots between the conversion of an organization's marketing campaign, what successes we can report, and how we can attribute those initiatives to a sales team closed opportunities. And there's more!

Continually grow your pipeline.

Understanding how an organization's sales pipeline work is no easy task. And how we will procure new leads while retaining the old ones makes the job even harder? Are we scoring prospective correctly to keep the sales team moving in the right direction? To find out this and more watch this short video!

Marketing will change, therefore you have to grow.

In the past year, I have taken the time to better understand Google AdWords, experimented with video marketing as a sales and marketing tactic, and I'm currently finishing a course in SQL. During my last contract, I on-boarded myself onto 5 new platforms - Sigstr, EventGeek, BrightFunnel, Basecamp, and Salesforce.com.